Business View Magazine l January 2023

141 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 most is its business model. For Remillard, it boils down to treating its cooperative roots as more than just a marketing term. “Our cooperative DNA drives our governance. We are doing what financial cooperatives did one hundred years ago; taking our members’ deposits and lending them out as loans. We have OSHAWA COMMUNI T Y CREDI T UNION LTD. not deviated into more profitable and growth- driven strategies, and that’s a major reason why we are unique in the financial services industry.” This focus on pure cooperative ideals is reflected in how the credit union wins and maintains the business. “We are not the cheapest option in the market,” says Remillard, “but we make up for this by offering our members helpful financial advice Our cooperative DNA drives our governance. We are doing what financial cooperatives did one hundred years ago; taking our members’ deposits and lending them out as loans. We have not deviated into more profitable and growth-driven strategies, and that’s a major reason why we are unique in the financial services industry.”