Business View Magazine l January 2023

134 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 our members. When they come in, they will see Mindee on the teller line, they will see her helping in the drive-thru. She’s always on the go. There’s never a time where if something has to be done, she’s not going to do it.” This positive philosophy extends beyond leadership, to the way employees engage with members and work to fulfill the institution’s commitment to ‘go above and beyond. “We like to try to find ways to say yes,” Kohlman acknowledges. One unique example of how Aspire Credit Union “says yes” is in the way they have opened their location to a popular local coffee shop that was losing its brick-and-mortar location. Kohlman elaborates, “We reached out to them, and offered up space at the credit union. Everything fell into place and they are currently operating their coffee shop out of our garage at the credit union.” This has been met with great support, as Kuhn conveys, “We’ve got a really great picture of the line on opening day. There were 20 or 25 people. We were not expecting that.” As far as what comes next for Aspire Credit Union, Kohlman suggests that growth will continue to be a focus, along with an emphasis on giving back to the community. “Minot is a town that is filled with financial institutions, and we need to set ourselves apart from others and provide the best service and do that in the best ways we can. We want to stay accountable for what we’re doing, and we want to have fun while we help others and put people first.” PREFERRED VENDOR/PARTNER n Eltropy www.eltropy.com Eltropy is the leading digital communications platform for community financial institutions (CFIs). Eltropy’s AI-driven communication tools empower CFIs to communicate, automate, increase efficiencies, improve operations and grow their consumer base to achieve business goals — all while maintaining the highest security and compliance standards. Using Eltropy’s platform, CFIs can connect with their consumers anytime, anywhere via Text, Video, Secure Chat, co-browsing, screen sharing, and chatbot technology— all integrated into a single platform.