Business View Magazine l January 2023

127 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 This most recent change was part of an effort to create more meaningful branding, as CEO Mindee Kohlman explains. Aspire Credit Union and the tagline ‘Aspire to More’ represents what we love about being a credit union – supporting our members. With this rebrand we developed our mission, vision and values that are built around helping our members with their aspirations and putting people first. ASPI RE CREDI T UNION