Business View Magazine l January 2023

124 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 to skyrocket, and the rising cost of everyday items means that many folks are struggling to make ends meet. That’s where our Dakota credit unions, once again, will come in. We are who members run to when they have hardships or circumstances beyond their control and need help. We like to refer to ourselves as the “financial first responders”– because it’s what our credit unions do. It’s how credit unions built their reputation and enhanced the credit union difference story, and we often say it’s in the credit union DNA. Whether it’s a fee waiver, a loan remodification, or even a payment skip, credit unions run towards the crisis to help, especially when it comes to our members. Improving lives and the financial well-being of our members is truly the credit union difference.