Business View Magazine l January 2023

113 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 example, do members understand that their rate will go up? In such a case, they may advise members to set a little more aside every week or every paycheck to anticipate a higher mortgage payment. Canadian credit unions were recently recognized by the Ipsos Financial Service Excellence Awards for excellence in financial planning and advice, based on the results of almost 50,000 Customer Service Index surveys from across the country. Members know they can come in and have a chat about their finances in a personal and hyperlocal context,” Guthrie says. Credit unions consider their local communities and economies when serving their members. “Credit unions allow members to look at the economic impacts within their community. They can say that in this community, there is growth because it is resource-dependent, while in this one, there is more risk because it is manufacturing-dependent. They can then discuss with fellow members and formulate a plan that best meets their needs,” Guthrie says. CANADIAN CREDI T UNION ASSOCIAT ION Canadian credit unions were recently recognized by the Ipsos Financial Service Excellence Awards for excellence in financial planning and advice, based on the results of almost 50,000 Customer Service Index surveys from across the country. Members know they can come in and have a chat about their finances in a personal and hyperlocal context.”