Business View Magazine | Volume 9, Issue 1

74 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 D H eadquartered in the charming city of North Platte, Nebraska, locally-owned NebraskaLand Bank has exemplified its core focus of serving the community’s interests for nearly 25 years. Unlike larger commercial banks that focus on transactional relationships with customers, NebraskaLand Bank prefers to cultivate relationship-based ties with customers. This factor has made it a pillar of the area’s business community. “A key factor behind our success has been choosing relationships over transactions, which has helped us cultivate and maintain strong ties to the business community here,” explains Michael B. Jacobson, President and CEO of NebraskaLand Bank. “When you focus on transactions like financing a car purchase, home mortgage, or other consumer credit, most times there are no relationships, and you end up competing on rates and perks. When you build a relationship, it is more about the long- term value you offer a client, so even if another provider gives them a lower rate, they will still come to you because they trust that you have their best interests at heart.” NebraskaLand Bank opened its doors on May 14, 1998, as a de novo charter bank operating out of a small storefront in downtown North Platte, with banking veterans Jacobson, Kimberly A. Schroll, Krista K. Heiss, and a handful of staff as the founding team. Jacobson picks up the story: AT A GLANCE NEBRASKALAND BANK WHAT: A true, full-service community bank WHERE: Headquarters in North Platte, Nebraska WEBSITE: w