Business View Magazine | Volume 9, Issue 1

54 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 motiveGroup W hether through serendipitous fate or circumstance, some companies went into COVID-19 not even realizing they were prepared to handle a pandemic but discovering that all the pieces just fit together. This is certainly the case for the Anderson Automotive Group in Raleigh, North Carolina, which has grown its business over the last two years. Mike Brennan, COO of Anderson Automotive Group, shares, “Long before COVID started, we had decided that what would define our company culture would be a ‘culture of caring’. Just weeks before the beginning of the pandemic, we had completed a whirlwind tour around all our sites at which we conducted about 20 town hall meetings. We focused our conversation with every single associate on owning the culture of caring and how important it is to us as an organization.” A C U L T U R E O F C A R I N G