Business View Magazine | Volume 9, Issue 1

39 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 AVENUEWEST time rentals, maintained by a professional, 24/7 management service. The company offers both furnished/monthly and unfurnished/long-term options that cater to every individual’s needs and personal preferences. “They’re not someone’s primary residence who’s away on vacation,” Healy attests. “Everything is set up like a rental. There are no extra personal effects. All the closets are yours. The refrigerator and pantry are empty. You have space to move in and make it your own versus feeling like you’re staying over at someone else’s house.” AvenueWest places a 30-day minimum on all rentals, which allows them to be in the kinds of properties that Airbnb and other “weekend special” platforms can’t access because of short- term rental bans or HOA restrictions. About 95% of their properties are rented sight-unseen, and collections and evictions are “a non-issue” for the franchisee. “We get professional photos taken of every one of our properties, so you’re physically looking at pictures of the available rentals,” Healy notes. “It’s not like our competition, where they’re renting apartments, putting in rental furniture, and saying ‘this is a sampling of what’s available in this community’. We just launched our new website in March and iPoint Technologies created that for us. They’ve been a wonderful partner. We certainly love what they’ve done with it and it’s attracted a lot of great people.” For their next phase of growth, Healy sees her company evolving into an even more nimble and adaptable brokerage, one that anticipates how people can and could interact with their new live/work arrangements post-pandemic. “As the millennials are getting older, I think they like the idea of saying, ‘I’m going to live in Denver this month, and I’m going to live in San Francisco next month,” Healy acknowledges. “They like being unattached, having less commitments, so that they can travel and live