Business View Magazine | Volume 9, Issue 1

37 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 to roll up their sleeves and put in some hard work. They also need to be a real estate broker because we’re managing other people’s properties and need that designation with the State. Right now, the landscape of real estate is really changing, with the addition of Zillow and other platforms that are making it more difficult for us to find buyers versus buyers doing it themselves. We’re finding that realtors are always chasing the sign; they’ve got to have one more sign in the ground to get their next sale. And they work on commission, so if they don’t sell something, or they don’t help someone buy something, they’re not making any money. What we’re offering is the ability for a realtor to get recurring monthly income. Because every month when there’s rent, you’re receiving a portion of that rent. So, the more properties you add into your program, the more recurring revenue you build up.” In addition to collecting a percentage on the rent, realtors can potentially help clients who are AVENUEWEST relocating to purchase their new home. There are also opportunities to assist investors. “If you have an existing property in your program, and that investor needs to sell or do a 1031 exchange, you’re right there and can help them do that,” Healy says. “So, it’s a lead generator for buying and selling real estate, which gives you more stability.” She emphasizes that AvenueWest isn’t interested in bringing in investors who are merely looking to buy a franchise, hire employees, and let someone else do the work for them. “That’s not us,” she affirms. “There are plenty of other franchises out there where you can purchase into that model. We’re looking for the entrepreneur on the ground that can nurture those relationships with their investors and corporate clients. Because in our business, it’s 100% those relationships that make that city successful.” Corporate travel was disproportionately affected