Business View Magazine | Volume 9, Issue 1

134 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 BVM: Does the airport have partnerships to promote tourism? Barth: “We’ve always been involved with our Lincoln Chamber of Commerce and the Lincoln Independent Business Association, really increasing those sponsorships this past year. As well as connecting with organizations such as the local Rotary and Kiwanis groups and giving presentations to promote the airport and to discuss the new terminal. We also started partnering with the University of Nebraska- Lincoln athletic department, so now we’re proud partners of Husker Athletics. That gives us another avenue to promote the airport. To be able to brand with them and do events really helps elevate who we are and our reach to anybody who follows Husker sports. It also gives fans the ability to fly in to Lincoln for games. Last year, United Airlines added some special football flights, so fans from other Big “And we got approval to continue with it. I had to work with the city to get permits and I’ve been working with local vendors. We made it bigger in 2021 and invited more local food trucks, which helps support them with an extra source of income. A Midwest company that does movie production provided the technical equipment. We also worked with other community groups and overall we hosted six movies in 2021 and had over 3400 people come to those events. It was really cool to see kids, grandparents, football teams and couples utilize the movies. Actually, it was so popular that some businesses contacted us to do private movies for their employees. It’s a COVID-friendly event, so for those who are hesitant to be around big groups of people, drive-in movies are the perfect outdoor solution. It also gave us as the airport an opportunity to show off the west-side of LNK which the public hardly ever sees and to talk about all the exciting things we have going on.”