Business View Magazine | Volume 9, Issue 1

110 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 directors, we have our own operating budget, our own curriculum, however we have the support, industry knowledge, and resources from all that’s going on at CMAA to help us do what we do. The CMAA team really supports the CSFA mission.” The two associations run their own annual conferences, but have representation in both events. CSFA held their annual event in August in Jupiter, FL, and the CMAA will host its event this coming February in San Diego, CA. According to Lord, “CSFA has a presence at the CMAA World Conference and Club Business Expo. Several of our board members and our association members attend. This year, in February, CSFA will have a Wellness Pavilion at the Expo where we’re going to be showcasing wellness services and amenities that clubs can integrate at scalable levels to offer wellness to their members. We are highlighting how impactful wellness offerings can be, and that goes beyond just having some treadmills or a massage studio.” In addition to the conferences, the CSFA communicates with its members through a quarterly recap newsletter, as well as a monthly email called: ‘What’s Happening This Month’. The email goes out to all members and corporate partners with news, announcements, and membership reminders. “We have a member news section for people to submit not only professional announcements that they have about themselves and their clubs, but also personal announcements because a lot of our members know each other very well,” says Lord. “We have announcements about somebody that just had a baby or folks who are getting married or have a new position at a new club. The news section is really taking off and people are very excited about it.” Members can also stay connected online through the association’s various social media accounts, as well as CSFA Connect – an online discussion board where members can pose questions to