Business View Magazine | Volume 9, Issue 1

109 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 The goal of CSFA is to support wellness professionals in the club space through four main pillars – offering community building, education, professional development opportunities and research. The association looks at global wellness trends and provides education and resources for how that can be applied to operating within private clubs. “We kind of live in two worlds,” explains Lord. “We have what’s happening globally with wellness, the trends – wellness being a spectrum from the food you eat, to the movement you do, to your spiritual practice. All of those various pieces that bring full body health and wellbeing. So, looking at those pieces globally, but then looking specifically at the club sector and how club members are accessing wellness services and amenities, and what they’re wanting their clubs to provide for them in that space.” The CSFA’s membership represents clubs across the United States and Canada. Membership costs $325 per year and benefits include being connected to peers across the country, a monthly newsletter, invitations to monthly regional roundtable discussions and networking events, access to the member directory, educational and professional development resources, as well as access to research. The association works with colleges, universities, and other certification entities to develop curricula for accreditation, assists with career development and job placement opportunities, offers resources for trends, products and programming, and encourages professional standards. “We want to serve as a connector for the people working in this profession, and a place for them to come to learn and to grow,” says Lord. In 2017, the CSFA became a subsidiary of the long-established Club Management Association of America. The CMAA is the association’s parent organization, providing management aid while allowing the CSFA to operate independently. Lord notes, “The CSFA has its own board of CLUB SPA AND F I TNESS ASSOC I AT ION Katherine Lord, MSW; Managing Director, CSFA/Director of Club Services, CMAA