Business View Magazine | Volume 9, Issue 1

102 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 1 is used in place of nursing home, and people are referred to as residents, veterans, or patients, depending on their circumstances. “What we say is different, and how we think is different,” says Campbell. “Really, how we think, how we talk, and just being focused on something bigger than ourselves is a driver of everything that goes on here at Touchstone.” Challenged with skilled workforce shortages, the company is working to not only attract new team members, but also to find solutions to deal with current staffing issues. Looking back to the early days of the pandemic, Campbell describes TOUCHSTONE COMMUNI T I ES As one of the nation’s leading providers of contract rehabilitation and wellness services, our professionals at Aegis Therapies® apply proven techniques to help individuals move through life. No matter the setting, Aegis specializes in providing services that adapt to each person’s individualized needs. Our therapists use evidence-based approaches and leading-edge technology to help restore strength and confidence after illness, injury or surgery. As a true problem solver and partner in care, Aegis Therapies brings new, innovative services to help you overcome the challenges of today. Healthcraft Creative Solutions, our award-winning marketing branch, brings creative marketing, social media and analytics support to the healthcare industry. Healthcraft’s team of senior care marketing experts help to solve census and recruitment issues and strengthen brands. PACS Consulting helps to ensure that our partners are being appropriately reimbursed for the care delivered. PACS’ proactive support includes real- time MDS coding support, clinical and financial audits, targeted clinical support and market-specific analytics. Get the support you need to drive lasting success with us. ...... For more information, please visit aegistherapies.com healthcraftcreative.com pacconsulting.com