Business View Magazine | January 2021

42 BUSINESS VIEW MAGAZINE JANUARY 2021 T he global construction industry is in the midst of a revolution that has begun to radically change the way buildings are constructed. Concrete and steel production, relied upon for the last 150 years to build cities, is the leading cause of the current CO2 crisis. Now, more than ever, the search for alternative methods and materials is imperative, as the world population rapidly approaches nine billion people. Those united in driving the change revolution see timber as the essential building material of the 21st century. And Element5 is helping lead the charge. The name of the company dates back to ancient alchemy – and the five basic elements: earth, water, fire, air, and wood. Patrick Chouinard, Founder & VP of New Business of Element5, explains, “Wood is considered the fifth element and we chose