Business View Magazine | January 2021

29 BUSINESS VIEW MAGAZINE JANUARY 2021 CANADI AN WOOD COUNC I L McKinley: “Our members are Canada-wide, primarily lumber associations that have a very strong provincial/regional organization. Provincial associations play a big role in working with their industries that have arrangements with the governments for tenure, so CWC brings these groups together on the wood construction, design, and product development side. That’s where our focus is. We’re not involved in forestry, per se. We also have a sister association, the Forest Products Association of Canada, that deals with the resource end of things and we work very closely with them. Which means we represent the wood products industry almost completely across the country. “Rather than tiers of membership, we have lumber and non-lumber members. Lumber tends to contribute most of the dues and membership spots on the board. Interestingly, our board of directors is made up of industry players that are nominated by the associations to fill those spots.