Business View Magazine | January 2021

279 BUSINESS VIEW MAGAZINE JANUARY 2021 UNI TED FEDERAL CREDI T UNION We are humanizing banking - are you in?  Much of our world treats individuals like numbers, with minimal concern for the person behind the digits. Your customers and prospects want to spend their limited time on the people, experiences and things they find to be valuable. Give them back time in their schedules and demonstrate clear value by personalizing engagement interactions and building deeper connections.  For financial institutions that want to improve digital and physical engagements with customers, Coconut’s suite of cloud based solutions uniquely solves this by providing a way to seamlessly schedule, measure and manage customer, prospect and staff interactions. ...... Learn more about how credit unions like United Federal are using Coconut Software to humanize banking coconutsoftware.com/ humanizingbanking  to continue to serve our members. Because that’s who they are, and that’s what they care about. Any success we’ve had is really due to our employees.” Over the past several years, United has worked tirelessly to be what O’Rourke affectionately calls a “listening organization”. He shares, “There are multiple ways our team members can let us know how we can improve in serving our membership. The reason people like working at United is because they know their voices are heard, and that they can make a difference.” A common purpose can be a powerful motivational tool, and Firpo believes United’s mission is what attracts such highly skilled and dedicated individuals. “They like the idea of working someplace where they can help people,” she says. “But what’s really interesting about our organization overall is our footprint is so broad. That allows us to have a diverse set of viewpoints to understand how to serve members in different markets.” United is a multiple common bond financial