Business View Magazine | January 2021

275 BUSINESS VIEW MAGAZINE JANUARY 2021 United FEDE Growing support from within H umble beginnings often reveal themselves on the heels of success, and in the case of United Federal Credit Union, that past arises again and again through their outstanding client service, mindful banking solutions, and the ongoing mission “to empower members to their ultimate potential.” Headquartered in St. Joseph, Michigan, United was founded in 1949 by five employees from the Whirlpool manufacturing plant. It has since grown to be one of the top 100 largest federally-insured credit unions in the U.S., with 38 branches covering six states (Michigan, Ohio, Indiana, Nevada, North Carolina, and Arkansas), and assets in excess of $3.3 billion. In United’s earliest days, a part-time volunteer staff ran the credit union from a cash box in the personnel office. Since that time, they’ve grown their membership base to about 177,000, but the personal touch and spirit of volunteerism remain the same. Today, their credo “strength in numbers brings opportunities and prosperity to all” matches this new image perfectly. “We’re very conscious that every action we take has an impact on our members,” offers Duane Wilcoxson, Chief Information Officer. “That’s why we’re very thoughtful AT A GLANCE UNITED FEDERAL CREDIT UNION WHAT: One of the largest federally-insured credit unions in the U.S. WHERE: Headquarters in St. Joseph, Michigan WEBSITE: www.unitedfcu.com