Business View Magazine | January 2021

271 BUSINESS VIEW MAGAZINE JANUARY 2021 PEOPLE ’ S CREDI T UNION probably eleven emails to members about what is going on with the credit union and how we are supporting them through COVID. We have reinvigorated our member newsletter and used that as a vehicle to communicate how they can use remote channels, how they can sign up for online banking if they are not already a user, how they can use the mobile app if they are not already using it. We have provided step-by-step instructions on how to do some of the basic transactions online for people who were not familiar. So, we have tried to use our member communications to educate members on how best to use the channels in this environment.” Daly praises his employees for keeping People’s Credit Union’s services running uninterrupted for members during the pandemic. He shares, “I would credit the branch staff for their creativity, their collaboration, that they came together. We had daily meetings and they were problem solving as things came up. We trust our branch managers. As they came up with solutions, In addition to helping members apply for loans, People’s Credit Union also helped members defer loan payments and worked to restructure loans to allow members some short-term relief. They also went outside the credit union financial options to help their members’ businesses to stay open. They were not able to host their annual employee appreciation event, so instead gave each employee a $100 gift card along with a list of all business members. “We asked them if they wouldn’t mind putting that gift card toward supporting our business members,” says Daly. “We didn’t track that, but I know in talking with employees that they made sure the business member knew they wanted to help and that they appreciated their business. And they felt good about helping our business members out.” People’s Credit Union also stepped up its communication efforts to keep members educated and feeling confident about their banking. Bill DeWitt, EVP, Chief Marketing Officer, notes, “Since March we have sent out