Business View Magazine | January 2021

270 BUSINESS VIEW MAGAZINE JANUARY 2021 PUSH FORWARD Challenge the market head-on. Don’t stand still. Choose strategic marketing solutions that push your financial institution forward. 877.630.6115 • pannosmarketing.com LET’S DO EVOLUTIONARY SOMETH ING of America or Citizens, will you guys work with me?” I would estimate that 30 percent of those loans were non-members and they ultimately became members because we were able to help them out.” Growing their membership was never a pandemic goal for People’s Credit Union, just a continuation of their constant desire to help people. Daly relates, “For us, it was not about ‘what’s in it for us?’ These are businesses in our communities and our members work at these businesses as well, so we are focused on doing what ever we can to help keep them open. We had a team that came together solely with this as our motivation. When we hear our members share their uncertainty and frustration with a crisis they had no part in creating, it motivates you. I have run and owned businesses myself, so I appreciate when this is your lifeblood that you need to keep going, not only for your employees, but for your family as well.”