Business View Magazine | January 2021

261 BUSINESS VIEW MAGAZINE JANUARY 2021 WORKERS CREDI T UNION to help them make the best financial choices, which in turn will help them improve their financial wellness. Over the last year, all the Workers retail staff have become certified as Financial Wellness Coaches. New branches are outfitted with the latest technology, including a hologram that greets and directs visitors; high-tech robots; Video Teller ATMs – all to free up time for Workers teammates, so they can spend time with members creating a game plan for them to achieve their financial hopes and dreams. “We call it The Workers Way,” says Petersen. “It’s a process where we help them create a budget to manage their monthly expenses and save for emergency bills, so they’re not living pay check to pay check. We want our members to know where to turn. It’s not about selling Workers Credit Union products and services. It’s about helping them improve their financial wellbeing, no matter where they are in life. That’s the