Business View Magazine | January 2021

26 BUSINESS VIEW MAGAZINE JANUARY 2021 Wood ouncil SUPPORTING THE WOOD PRODUCTS INDUSTRY T he Canadian Wood Council (CWC) represents the Canadian wood products industry through a national federation of associations. With a mission to expand market access and increase demand for Canadian wood products through excellence in codes, standards, regulations and education, the Council acts as the conduit for transferring technical knowledge to builders, architects, and engineers – all those who specify wood in construction. CWC does this by providing essential technical tools and field support needed to design with wood. This includes the development and distribution of technical manuals, web tools, design software, and a HelpDesk option. CWC also operates a pan-Canadian construction sector education program with market partners under the name of Wood WORKS!, publishing the Wood Design & Building magazine, and hosting awards programs and events. Wood WORKS! plays a very important role by working closely with the building community and governments to advance the broader use of wood in construction. Business View Magazine recently spoke with Kevin McKinley, President & CEO of the Canadian Wood Council, about the evolution of CWC, current challenges, and how the Council will continue to promote the industry in the future. The following is an edited transcript of the conversation. AT A GLANCE CANADIANWOOD COUNCIL WHAT: National organization representing the Canadian wood products industry WHERE: Based in Ottawa, Ontario WEBSITE: