Business View Magazine | January 2021

251 BUSINESS VIEW MAGAZINE JANUARY 2021 BranchServ. We Help You Put Your Best Branch Forward. WITH CORE INTEGRATED AUTOMATION AND BRANCH TRANSFORMATION SOLUTIONS. Take your member experience to the next level with industry leading ATMs and ITMS/Advanced Terminals from Hyosung and BranchServ. 1.833.303.SERV | www.branchserv.com Automation. Branch Transformation. Security Equipment. Service. TR I ANGLE CREDI T UNION member experience. “Member service is really, really important to Triangle,” MacKnight declares. “Everybody says service, but for us it’s the member experience and really looking at that and changing when it’s needed. That could be changing from in-person to more online and making sure we have enough digital capabilities to be able to meet the needs of our members. But not everybody is on that level, so we continue to definitely evolve with our membership and their needs.” One of the ways the credit union evolves is through what they call the “member journey.” According to MacKnight, “If you think about it, at my age where I’m at now, I have grandchildren. When I first started back in 1993 my kids were very young. My needs have changed over the years, as they do for everyone, and we need to be in tune with that member journey.” Triangle is bringing in AI and data analytics to help contact members behind the scenes to provide them specific help as their needs evolve and change. “We need to be able to give them some (L to R) Christine, John, and Steve from Triangle Credit Union’s Commercial Services, receive the 2018 Small Business Association Credit Union of the Year Award.