Business View Magazine | January 2021

247 BUSINESS VIEW MAGAZINE JANUARY 2021 TR I ANGLE CREDI T UNION The name “Triangle” was chosen because of the logo and cornerstones of Nashua Gummed and Coated Paper Company at the time: Service, Products and Quality. MacKnight has his own idea of how this has evolved: “For us, the triangle is one of the strongest shapes there is and that is one of the reasons why we chose to have the three core values – Community, Diversity and Service. For community, it’s not just being an institution in the communities we service, but truly becoming part of what makes the communities special. Although we donate what we can to organizations within our service area, the key for us is showing up and showing our support through volunteerism.” Triangle is involved with several organizations; assisting with events and services run through groups like the Boys and Girls Club and the Salvation Army. “The Salvation Army does an event called Applefest,” explains MacKnight. “It’s a great time for the kids, very affordable for families. There are so many organizations we support because it’s part of our DNA.” For the diversity aspect, Triangle boasts a diverse workforce with employees speaking a total of 23 different languages. “Some people think of New Hampshire as not being very diverse, but that’s not true,” says MacKnight. “Southern New Hampshire is very diverse and it’s getting more so. And when we talk about diversity, that’s important to us. That’s part of who we are. Our staff reflects the diversity of our membership.” Having such a widely diverse staff helps Triangle build a sense of community and really engage and understand their members’ needs. MacKnight explains, “We have a fairly large population of the Muslim community. That community does their business in a different way and so understanding their traditions and working with their traditions, as we would with different communities here, is very important to us. It also builds trust. It’s really important to Triangle to continually build those relationships so the member feels that.” When it comes to service, it’s all about the A Triangle Credit Union teller assist a member through plexiglass in Nashua, NH.