Business View Magazine | January 2021

189 BUSINESS VIEW MAGAZINE JANUARY 2021 PLANET 13 HOLDINGS INC . issues people were having in the valley, so with that transition our team was spot on.” Team members quickly adapted and trained in different roles to accommodate a significant increase in on-line ordering while storefronts were closed. According to Farris, “What really was a big advantage for us with our online ordering system was we actually pull from real-time inventory, and we also display THC percentages and other descriptive details. Where a lot of dispensaries were taking orders over the phone, we were able to verify (age and demographic) in the initial ordering process and that created a really robust ordering system. Because the reality in 2020 is that we are all accustomed to Amazon-style ordering where we place an order, we know it’s going to get there, we have photos of every product, we have descriptions, we have reviews, all these types of things.” Although Planet 13’s initial client base was comprised mostly of tourists, the pivot saw interest from local consumers soar. “Now we’re operating in-store shopping, we’re operating curbside pick-up and we are still offering delivery, so we’ve been able to pull in a larger local consumer base,” Farris shares. “The demographic shift also necessitated a shift in the type of product being sold, which was a surprise for us. Tourist customers are looking for a different product than a local consumer and that initial shock was something we quickly adapted to. People were looking for different things, so we were able to overcome that and manage our inventory levels now that we have a little more trending data. But as far as the ability to bring in product, we haven’t had any issues