Business View Magazine | January 2021

108 BUSINESS VIEW MAGAZINE JANUARY 2021 apart to go through the Rolodex again and get in front of as many people as we could. Because we knew that would change eventually, and hopefully we’ll be able to get back in front of people in person, but who knows when that’s going to happen.” While sales is an important part of the business, roughly 80% of Downhole Chemical Solutions employees are in direct support field positions. Many of those employees are trained in the dry friction reducer option the company offers. “When you bring out a liquid friction reducer, you’re bringing out roughly 30 percent active product,” says Rall. “So what that means in a gallon of fluid, 8.34 pounds per gallon, you’re bringing out roughly 30 percent active material in that friction reducer to do its job. The other 70 percent is a carrier fluid that’s not really needed, but you need it for that emulsion to work and to function and stay stable. The dry piece is that now we’re bringing out 100 percent friction reducer, so it reduces the truck turns, you need less logistics, but it also drops the cost because you’re not paying for that carrier fluid. And then with our technology we’re taking that dry product, 100 percent active, and converting into that same type of 30 percent active on location with water.” One of the things that sets Downhole Chemical Solutions apart from competitors is the equipment the company uses. A lot of time is spent to ensure that specialized equipment is oil field friendly, allowing clients to reap the benefits. Transporting that equipment to the field can be challenging. DCS doesn’t have its own trucking piece. Instead, it uses a dedicated third party trucking company called Smart Chemical Logistics. Rall notes, “Historically in the oil field that’s been a big problem, just getting stuff to location with reliable vendors. They’ve moved tens of thousands of loads and certainly haven’t always been perfect but I would say for what we pay, and the relationship we have with them, they do a very good job supporting that piece.”