Business View Magazine | January 2020

86 BUSINESS VIEW MAGAZINE JANUARY 2020 that was a very limited view; there are a lot of other situations where people have difficulty. For example, pregnant women have a hard time stepping over bath tubs, particularly late in their pregnancy, and sports injuries are more common today than they once were. So, there’s a wider range of potential users of these products. That was part of our thinking in building it. We also wanted it to have a very contemporary, modern look. Most of these tubs are a bit old-fashioned and we decided to come in with a very clean, sleek, almost invisible look. We wanted a product that wouldn’t draw attention to itself; people who have infirmities, typically, don’t want to draw attention to devices for their ailments, and these bathtubs did just that. So, Clarke One appears to be just sort of white wall in the bathroom. For the most part, it will be non-obtrusive. We’ll be showing that, and based on our previous market research, it should be quite successful. “The other thing we’ve done is we’ve rethought the entire door system. Most of the doors on Alexa, what’s new for 2020? Bathtub massage components manufacturer Tel.: 418 935.7075 | Toll free: 1 800 463.9927 www.cgair.com