Business View Magazine | January 2020

84 BUSINESS VIEW MAGAZINE JANUARY 2020 www.nuwhirl.com 951.817.5600 sales@nuwhirl.com Hundreds of manufacturers count on us. Thousands of consumers love us. We innovate to give you a Strategic Advantage. Learn how we ’ ll change the bath industry next. it on so uniformly. Solid surface has increased 300 percent in the last year, so this thing is really explosive for us. We are the largest maker of solid surface bathtubs in America and we’ve added a number of products to it, all of which are plumbing related. For non-plumbing, I was thinking of things like planters that might be used as decorative pieces; or wall sconces for lighting. But we’ve had so many opportunities in our core business that we’ve concentrated there by default.” Each January, the company exhibits its products at the National Kitchen & Bath/Builders International Show, the largest such trade show for the combined industries. “We’re going to Las Vegas to show a couple of key product categories,” Clarke notes. “The first one is what we refer to as ‘Iridess’ - that is our name for solid surface shower wall kits. These are panels that go on the wall with one of our shower pans underneath, or another manufacturer’s shower pans, as well. There’s a strong trend in America