Business View Magazine | January 2020

66 BUSINESS VIEW MAGAZINE JANUARY 2020 Together, let’s bring lifelong oral health to everyone. Increase Patient Satisfaction with 3M’s esthetic and efficient procedures. Build your Reputation with 3M’s quality brand. Gain Confidence with 3M’s simplified outcomes. We want to help you: ✓ 3M is a trademark of3M. Used under license in Canada. © 3M 2019.All rights reserved. experience. We return money to them if ever they are upset. It’s a ‘no questions asked’ policy, similar to what Nordstrom has. We do that in an effort to keep our patient base happy and content with the care they receive from us. “The firm is still privately held, with just me and one partner, Dr. Angie Dunn, who owns 14 percent of the company and has been with me since the beginning. We have just under 40 providers and a staff of over 200. We’ve grown every year we’ve been in business and never had a layoff. I started in 1997, when I bought the practice from a solo dentist who had been practicing in the community since 1971. We started the actual group around 2007 and that’s when we changed the company from my name to Light Dental Studios and started to expand the number of providers.” BVM: How do you reach out to patients and the community? Broughton: “We have just finished building a state-of-the-art media studio, onsite. It’s unique for a dental practice. Even patients, when they see it, say ‘That’s really cool, it looks like a newsroom. Why is that there?’ And we tell them, it’s a way for us to get free content out to our patients. We’ll use it to showcase our different services; give the patients a sense, before they come in, of what it’s like to get an implant or a filling; or advise them on how to limit bad breath. We’ll use the studio for that. We’re also going to use it to tell stories. Because we’re a South Puget Sound company and we’ve grown from one office, I love to share the stories of business and how businesses grow. So, we’re going to use the studio to tell the stories of other people who have built companies in South Puget Sound, to be able to push that content out to our patient base and let them see what a business looks like behind the scenes. “This has never been about money for me; it’s really about reaching out to help patients, to help our doctors and team members develop.