Business View Magazine | January 2020

57 BUSINESS VIEW MAGAZINE JANUARY 2020 S IMPL IMAT I C AUTOMAT ION can help a customer with material selection to get that done more efficiently. Earley continues, “We’ve invested tens of thousands of dollars in training and updates to our systems and our knowledge base in just the last quarter. My intention is to grow the organization in such a way that we become more of a strategic partner to our customers than we are today. We want to stay in a lot of markets to insulate us from a severe shift in any one market space, but want to be experts in a few. Packaging, palletizing, and material handling are all markets we want to grow our footprint in. We are really trying to expand our knowledge base to get into more assembly as well. Our corporate roadmap focuses on growth in the assembly market space and increasing our market share in palletizing and material handling.” Simplimatic works with domestic customers as well as international customers not based in the U.S., but also has international customers that are subsidiaries of U.S.-based companies. Most electronic assembly is not done in the U.S., and pharmaceuticals are made all over the world. According to Earley, probably about 10 percent of the company’s business is in Europe, with electronics materials in Vietnam, Southeast Asia, and China. In essence, it’s 60 percent domestic customers and 40 percent rest-of-world customers. Crawford notes, “Iʼve only been here for a short time, but I am amazed at how we will go above and beyond for our clients. If there is a new issue on a project or if there is something that needs to be done that was not in the plans, we will take care of it. Normally, there would be a time delay with those instances but, I have not witnessed that here. We do what’s best for our clients, which makes us a true partner, not just a vendor or integrator. “ Earley concludes, “What I want our customers to see whenever they walk in the door is a lot of happy smiling faces, and being supportive in the way we do business with them. We do