Business View Magazine | January 2020

56 BUSINESS VIEW MAGAZINE JANUARY 2020 Craig notes, “We are hiring younger and younger employees, and we want to keep them. Weʼre investing in them and we really want those employees to be here in 5, 10, 15, 20-plus years.” Regarding Simplimatic’s competitive edge, Craig suggests, “We have a broad knowledge base that spans basic mechanical engineering through high-level programming. We can do extensive mechanical design and then we can spec out and design controls to make the mechanical equipment do what itʼs intended to do, including robot programming which is arduous in and of itself.” Crawford regards custom automation as something they like to do. Earley adds, “Why do customers come back to us? We have such a breadth of knowledge across our engineering group and sales team that we’re working more at a problem-solving level before we try to sell automation. We have a lot of customers that come to us to help solve a very specific challenge. We understand what it takes to weld two pieces of material together, and we