Business View Magazine | January 2020

54 BUSINESS VIEW MAGAZINE JANUARY 2020 integration experience, Simplimatic was able to grow exponentially through acquisition and R&D to meet the needs of a diversified customer base. Business View Magazine recently spoke with Director of Mechanical Engineering Eddie Craig, VP of Engineering Stan Earley, and Marketing Manager Lee Crawford about Simplimatic’s growth and values. Eddie Craig came on board when Simplimatic acquired Dramco Incorporated. “Dramco did custom machine design and integration with a focus on robotic assembly,” he recounts. “Our specialty was taking robots and making them part of a larger system. We would do traditional palletizer-type applications; applying a robot on the end of a conveyor to pick up various components, but our bread-and-butter was to incorporate robots into a larger system. Simplimatic acquired us because they wanted to get further into robotics. Since then, Simplimatic has done that, and has continued supplying Dramco customers, and has started building robotics systems for a wide variety of other industries: packaging, more pharmaceutical equipment, electronic fabricators, and assemblers.” Stan Earley adds, “Our current breadth of market coverage ranges from automotive electronics supply through automated pharmaceuticals delivery and bottle filling. The focus of expansion for our company is more bimodal in that we want to grow the electronic conveyor business, but the standard or traditional conveyer Eddie was referencing we make the future of manufacturing possible. We connect the imaginations of people with the potential of technology. rockwellautomation.com