Business View Magazine | January 2020

262 BUSINESS VIEW MAGAZINE JANUARY 2020 PREFERRED VENDOR n Realty Bancorp Equities www.rbellc.com location is ideal for both residents and business investors, being close to major commercial centers and tourist attractions throughout the region. Norco is truly a community. Residents participate in municipal government, plus there’s a tremendous amount of volunteerism and community pride here.” Kelli Newton, the City’s Communications Manager, adds: “Sometimes Norco can be seen as an underdog, but we really have an ability to accomplish projects to a high level, with significantly less resources – financial and staff- wise – than cities that are much larger than us.” That ability to do more with less continually distinguishes Norco, both in terms of economics and quality of life. Economic Development Consultant Roger Grody, states: “As a small town, people are impressed with the level on which we’re able to innovate and compete with larger cities. And we do all of that without compromising the lifestyle or our unique identity.” An hour from downtown Los Angeles and half an hour from “The Happiest Place on Earth” (whose horses enjoy returning home to Horsetown USA), the City of Norco preserves a unique quality of life for its residents while its businesses fully participate in the massive Southern California market.