Business View Magazine | January 2020

257 BUSINESS VIEW MAGAZINE JANUARY 2020 THE C I TY OF NORCO, CAL I FORNI A the area at the time, growing peaches, pears, apricots, alfalfa, peanuts, and sweet potatoes. Many people bought into Clark’s vision, building modest homes, planting gardens, and raising animals. Horses were a significant part of early Norco’s everyday life, used for transportation, recreation, and farming. Many streets were lined with trees, creating picturesque, de facto equestrian trails—a precursor to the 140 miles of horse trails that meander through the City today. The equestrian lifestyle is so central to Norco’s identity that the City operates the George Ingalls Event Center, one of the premier equestrian venues in the nation. Many horse-related associations are a part of community life there, including the Norco Horsemen’s Association and Horsetown USA Hall of Fame. Events highlighting Norco’s devotion to its equine disposition include Horseweek, National Day of the American Cowboy, the Norco Fair, and a PRCA-sanctioned rodeo. The celebrity horses that George Ingalls Event Center Veterans Memorial Plaza