Business View Magazine | January 2020

256 BUSINESS VIEW MAGAZINE JANUARY 2020 –“Horsetown USA.” In fact, there are few sidewalks in the City of Norco. Instead, there are horse trails. And riders can tour the City, tying their horses to hitching posts or corrals near stores and businesses. Norco was incorporated in 1964, but was actually founded in 1923. Its name is a portmanteau of North Corona, as in the North Corona Land Company, whose leader, Rex Clark, had a vision of a utopian settlement of independent farmers who populated T he Southern California City of Norco is located in Riverside County, in the heart of the rapidly growing Inland Empire region (population 4.4 million). While it is just 50 miles from downtown Los Angles, its personality could not be more different. Norco is an animal-keeping, equestrian-oriented community of approximately 25,000, where residents enjoy over 400 acres of parkland and one of the largest networks of horse trails in the nation, earning Norco the nickname – which evolved into an official trademark AT A GLANCE THE CITY OF NORCO, CALIFORNIA WHAT: A city of 25,000 WHERE: In Riverside County, 50 miles east of Los Angeles WEBSITE: NORCO, CALIFORNIA H O R S E T O W N U S A