Business View Magazine | January 2020

23 BUSINESS VIEW MAGAZINE JANUARY 2020 your employees find innovative ways to forward company growth. Most facilities offer access to working people according to extended hours, including evenings, weekends, and holidays. This arrangement enables people who service clients in a 24-7 digital environment to get their work done before, during, or after their travel plans and to work around local events, as well. Preparation might include access to a computer, fax, copier, printer, and the ability to hold a meeting with a client all in one place. Employees who work with employers, suppliers, and customers in different locations throughout the workday or the workweek could use a facility as their home base, without ever having to establish a long- term office. How to Leverage the Advantages of Coworking We understand that your startup will want to break down barriers to communication and strengthen the company culture right from the start. One option is to knock down walls in an existing office building. Another option is to send employees to the nearest shared workplace facilities. The latter option is available immediately; the former option takes more time and money to execute. What the 2020 startup serves to gain is a workspace that is scalable to the needs of their business, which could change weekly. Just like when your startup adds employees, you can add more work locations to your company’s existing infrastructure. According to Brighton Youd, “In a coworking space, your community grows to include people outside of your specific business, which means it is critical to consider the culture of the community as a whole.” If you allow your employees the flexibility to work in a communal facility, they begin to form their relationships organically, and there are many spillover benefits for your company. It’s important to emphasize that a company won’t necessarily improve its prevailing cultural norms just because the owners provide opportunities for collaboration. In life, all employees will meet new people if they are not sitting in the same cubicle all day, but they can also do this by going on service calls or by attending networking events. Your company will recoup more benefits of shared workplaces when you encourage employees to bring ideas to the table that they source in different settings. They should feel comfortable introducing unique perspectives to your company’s problems. This emphasis includes getting employees to buy into their projects and share information. Top-level managers must be willing to accept new ideas from everywhere in the organization to fully leverage the benefits of coworking culture.