Business View Magazine | January 2020

22 BUSINESS VIEW MAGAZINE JANUARY 2020 GUEST BLOG What most business owners forget is, as shared by Director of Communications and Strategy at Kiln Coworking , Brighton Youd, “Building a company culture is the same in a coworking space as it is at any other company. However, the right space becomes a catalyst, expediting the growth of your company culture.” The many cultural benefits of collaborative workspaces are available to everyone who walks into such a building. They will see a beehive of business activity. The workplace atmosphere in a functional coworking space is high-energy and contagious. When in the right space, these benefits are great for the personal and professional development of freelancers and work teams that constitute the community. Advantages of Coworking Today’s companies are going through a digital transformation; companies are redesigning their work environments and cultures so they will appeal to their employees. Travel is more prevalent than in the past, as is telecommuting on a full-time or part-time basis. Companies may use flexible work teams and other arrangements to accomplish their work. All this can occur by utilizing digital tools such as video chat, shared digital workspaces, email, text, and other technology solutions to keep employees connected, and encourage workers to exchange ideas and information in real-time. Ultimately, coworking spaces allow growing businesses access to these same perks by leveraging the buying power of their tenants. The shared resources provide numerous advantages to startups in a coworking space. The most significant advantage of coworking offices is that the employer does not have to invest in a facility’s upkeep. No need to sign a one-year or longer lease and make a commitment to keep your team based in an office or storefront location. Coworking allows companies to be flexible as they grow and change. If you need more space as you bring on more people, you can rent more desk space. Most coworking spaces can take on the burden of expansion on behalf of their occupants. When coworkers aren’t located on the same floor, or even in a separate building, they are less likely to develop an insular mentality and avoid ideas from other parts of the company. That’s because the company is a dispersed entity, with team members sharing their insights from separate locations. All workers in the company culture are connected by technology, not by space. If someone overhears you discussing your latest proposal, he or she might be inclined to share information. This exchange might happen in the professional communal space more than it would in a coffee shop with public wi- fi access. New ideas and perspectives can help