Business View Magazine | January 2020

16 BUSINESS VIEW MAGAZINE JANUARY 2020 GUEST BLOG Automation Over Manual Effort Growing e-commerce companies are obsessed with scaling. Their leadership is always looking for the next way to grow and take a big leap forward in every aspect, not just the customer- facing elements. Automation has exploded, and you can now find affordable solutions targeting your specific needs. There is a wide range of automation tools within every e-commerce platform on the market, such as order management and automatically updating your CRM or other customer and order tools. You can also push into the warehouse and automate distinct parts of how products are sorted, shelved, and picked for your workers. Robotic process automation, or RPA, is a growing tool because it is incredibly affordable. RPA teaches a bot to perform a specific task by having it watch your workers. It’s best suited to highly repetitive tasks, such as managing databases or updating inventory, where human error can cause big problems. Your team will also love this kind of automation because it reduces their mundane tasks and lets them focus on what’s more interesting, keeping them excited and engaged. The best place to start is often with what your e-commerce software provides. For example, Shopify Flow gives you tools that automatically unpublish out-of-stock goods and then send your team a Slack notice about it, or can push