Business View Magazine | January 2020

134 BUSINESS VIEW MAGAZINE JANUARY 2020 Another focus, according to A.J., is how the company utilizes data in order to help Signarama franchisees grow their businesses. “We have a brand new point of sales system and we’re able to extract a lot of new data that we’ve never been able to get before,” he explains. “That includes how much money our franchisees are getting from different industries; what’s the average ticket price; and things that can help people look into those markets. Then, we can put them in segments by regions and look at them and see that, for example, hospitality is a huge industry for us. Then, I can use that information and talk to franchisees on an individual level and say, ‘Wow, you’re not even selling any signage to the hospitality industry. Why is that? And we can have a much more proactive conversation about what they’re doing. So, we’re able to make changes on the fly.” This past April, Signarama announced its expansion into Quebec, Canada, a city located in the country’s largest province by area—and a territory nearly three times the size of Texas. This strategic move unifies Canada under Master License Partners (MLP) Anas Saltaji and Salekh Al Around, and increases the brand’s growth and strength across North America. Saltaji and Al Around are not new to the Signarama brand with master license agreements already in place throughout Canada and in the United Kingdom. This expansion into Quebec enhances their partnership in the predominantly French- speaking province of more than eight million inhabitants. This strategic plan now incorporates Canada under one support system. “Bringing Canada and the U.K. under one leader is a significant strategic move for our brand,” A.J. reports. “In the future, we plan to capitalize on similar growth models, for example, working with our Master License Partner in the Philippines to scale the brand throughout that country, while we also continue our global expansion in Latin America (Brazil), Central Europe (Germany and Switzerland), and Asia (Japan), which are key markets based on their