Business View Magazine Jan-2019

51 stain.The acrylic brought a surface to the category that was far superior; it resisted staining from the iron marks you get from hard water, and was quite successful.At that time, in the mid-‘80s, the Kohler Company had launched about 16 different colors that became very popular in the U.S.–there were mauves and brown tones, as well as grey tones. So, there was this abundance of color,which had never existed. So,we started making all these shower pans, as well as tubs, in the 16 colors.The shower pans,we referred to as ‘colorfloors,’ picking up on the shower floor/color combination, and that trademark still exists today (although, today, the preference for colors has reverted back to white, for the most part). “The business grew over the years. In the early ‘90s,we began targeting private label OEM custom- ers; we did a lot of private label work in those early years and still do, today, and it represents a signifi- cant part of our business.The industry developed in different ways, but that was a direction that we elected to take.And even though we’re the larg- est maker of acrylic tubs in America, a lot of people don’t recognize us as a company because we are behind so many other brands. We made tubs for Whirlpool Corporation, DuPont’s Corian Division, and a lot of other manufactur- ers that have been acquired by other firms, such as Eljer,which is now part of American Stan- dard. So,we continued on in the private label sector and that still represents the majority of our business Air Systems • Electronic Controls • Water Systems As a proud partner of Clarke Products since 2010, NuWhirl offers a unique solution to your whirlpool bath supply chain needs. We focus on providing well engineered, quality products, that are available when you need them, and are backed by highly personalized service. Discover why Bathtub Manufacturers Partner with Us. 22520 Temescal Canyon Road, Ste B, Corona, CA 92883 951 817 5600 | sales@nuwhirl.com | nuwhirl.com Make r s o f Mi c robubb l e Ther apy ATGLANCE CLARKE PRODUCTS INC. WHAT: A bathing product company WHERE: Colleyville,Texas WEBSITE: www.clarkeproducts.com