Business View Magazine Jan-2019

20 OPENING LINES PEPSICO’S HELLO GOODNESS SNACKBOT IS OFF TO COLLEGE T he friendliest new freshman at University of the Pacific in Stockton, Calif., arrives on campus today– and it’s stocked with snacks and beverages. Meet snackbot, the out- door, self-driving robot bringing enticing snacks and beverages from Hello Goodness, a curated portfolio of better-for-you brands from PepsiCo, to hungry college students. As part of a collab- orative partnership with Bay Area-based Robby Technologies, the Hello Goodness fleet of snack- bots are the first robots from a major food and beverage company in the United States to roll out, bringing great-tasting, healthier snacks and beverages direct to students, making better-for- you snacking ultra-convenient. As today’s college students are seeking on-the- go sustenance and nourishment amid packed schedules, they’re turning to snacks more often as three fixed meals become less common on campus. The Hello Goodness snackbots are a user-friendly and fun solution for this on-demand snacking mentality, and are stocked with choices everyone can enjoy, including Smartfood De- light, Baked Lay’s, SunChips, Pure Leaf Tea, bubly, LIFEWTR and Starbucks Cold Brew. “We’re thrilled to launch our Hello Goodness autonomous delivery snackbots and reimagine college snacking for the future,” said Scott Finlow, Vice President Innovation and Insights, PepsiCo Foodservice. “PepsiCo has a unique opportunity to better serve today’s ambitious college students, by joining together the power of the Hello Good- ness portfolio with our expertise in design and equipment innovation.” Building on the initial successes of its Hello Goodness vending platform, PepsiCo has expand- ed the idea of curated convenience into new for- mats, locations, and experiences to deliver 50,000 touch points by the end of the year. The snackbot is part of this effort, catering 24/7 healthier solu- tions to fuel the always on consumer. “We’re thrilled to welcome snackbot to our campus, along with its convenient and nourishing