Business View Magazine Jan-2019

189 So the city took action.As Capello explains,“We developed a positive ad campaign, and created a city logo and tagline–Lebanon: The Place to Grow–that we continue to use.We also produced a community video that highlighted five areas of eco- nomic relevance in the city: quality of life; educa- tion; real estate; economic development; and parks and playgrounds. Businesses and organizations sponsored individual videos, which paid the production costs for the city.Then we held a big celebration ‘Night at the Oscars’ and gave trophies to businesses that helped support the project. The upgraded showcase video is now on our website homep- age.” The city also works hard to obtain any grant that’s avail- able. In 2011, Lebanon received $3 million in RCAP funding that helped with the acquisition of properties remaining from a bridge project that went through town.Two bridges were built on Route 72, a state highway that crosses over the Norfolk Southern railway tracks.The area between the two bridges represented Lebanon’s poorest housing stock.Once the properties were LET’S COUNT ON EACH OTHER . INVESTING IN OUR COMMUNITY. 1.800.FULTON.4 | fultonbank.com Fulton Bank, N.A. Member FDIC. FU T FO W D ®