Business View Magazine Jan-2019

131 ties, interfacing with the U.S. government, as well, and providing services through Designed for Recy- cling to increase the market, domestically.We’re not changing our operations, but we’re leveraging them to address changes in the industry. “One of the problems we’re facing is the myth of what’s happening in recycling today. Recycling in the U.S. is far beyond the bin at the end of your driveway.When you look at the makeup of the U.S. recycling stream, the residential stream is actually a small percentage of the recycling that’s occurring. China was mostly purchasing recyclable commodi- ties sourced from residential recycling, and since that is the part of recycling that is most visible to the general public, that is what the news media focuses on, not understanding that what is being reported on is only a small part of the real story of recycling.The headlines scream: ‘Recycling is in crisis! It’s all going to the landfill!’ “Additionally, reporting doesn’t often focus on the real problem underlying what the general public experiences with their local recycling programs - Robin Wiener, President