Business View Magazine Jan-2019

109 “On a superficial level,we offer many of the same services that a lot of group practices offer,whether that’s marketing, human resources, IT support, busi- ness development–you name it,we have it,” says Villanueva, explaining how the MB2 model works. “We have 150 individuals in-house and that’s all they do; they help with centralized services.When you have 120 offices, you can offer services at a more attractive rate.We can increase performance and profitability by driving down costs, by sharing best practices, and sharing operational expertise. That’s why a lot of people would join any group practice.” “The difference between a traditional group prac- tice and ours,”he continues,“is that we’re a partner- ship model,where we actually own a piece of equity as an organization.Our model allows doctors to take advantage of their equity at a higher valuation, and that becomes extremely interesting for private practitioners. So, if they wanted to monetize some $24 AVG. COST PER LEAD $10M AD SPEND MANAGED 200+ BRANDS