jan-2018

116 11 7 DIGITAL MARKETING SOLUTIONS Connecting you with your customers in the online space. ANALYTICS ORGANIC SEARCH PAID MEDIA INBOUND PAID SEARCH DISPLAY ADS PAID SOCIAL PROGRAMMATIC SEO CONTENT UX LOCAL SEO GA 360 AUDITS CRO EMAIL MARKETING LANDING PAGES CRM & DATA SCIENCE CHICAGO 877.553.36863 LONDON +44 (0)20 7183 0288 SINGAPORE +65 6407 1161 LEARN MORE LEARN MORE LEARN MORE LEARN MORE To learn more about BFO, visit us at WWW.BEFOUNDONLINE.COM BE FOUND ONLINE www.richelieu.com Toll free: 800.826.9961 THE RTA STORE a specific cabinet,we can usuallybuild it.So now, we can get almost anything a customer would ever want or need.” BVM: What is the long-termvisionfor theRTA Store? Ackerman: “We’reveryfocusedongrowth,andwe havenodesire tohave that slowdown,at all.What’s excitingaboutourbusiness is thatmost cabinet sales intheU.S.arestill done inbrick-and-mortar stores.So,it’saslowshift for customers topurchase onlineversus local shopsandbigboxstores; there’s a lotof trust thatneeds tobebuiltbetweenusand theeverydayconsumer.Educatingcustomers that theycanpurchasecabinetryfor anyroomof their home,online,ishuge.That’s somethingwearecon- tinuouslytackling.But eachyear,there isashift from brick-and-mortarpurchases toonlinepurchases andwe’rehappyknowingthat theonlinecabinetry salescategoryisonlygoingupfor the foreseeable future.Wewant tobewell over a$100millioncom- panyand it’sverypossibleas theshift continues.” BVM: What elsewouldyou likeour readers to know? Rougeux: “Not tobeafraidtopurchase their cab- inetryonline.Yes,it’s a large purchase but we re- ally take the time towalkour customers through every step in addition to providing a free design servicewhere theycan see exactlywhat their newspacewill look like.Theywill knowexactlywhat they’re getting andwill often have a better purchasing experience than theywould at their local brick-and- mortar store.We started in a brickandmortar retail business,wherewewere face-to-facewithour custom- ersall the time,soweknowwhat’s important topeople. It’snot just savingmoneyand it’snot even just ahaving qualityproduct.It’sknowingthat if somethinggoeswrong, someonewill alwaysbe there totakecareof it. “It’soverwhelming,sometimes,the feedbackweget fromcustomers–that theynever expectedtoreceive this level of service fromanonlinestore,even better than theyget at their local stores.The bottom line is we want tomake it easy for customers to purchase their cabinetryonline.All we need are a fewmeasurements, and then leave the rest to us.Wewill make sure you get the roomyou’ve always been dreaming of.” PREFERRED VENDORS n Richelieu www.richelieu.com n Be Found Online www.befoundonline.com