jan-2018

100 101 EPIPHAN VIDEO production. But we really focus on a couple of sectors.The live event production market is very big for us. People wanting to record and stream key- note speeches at major conferences and townhall meetings.Those are key ones.Then we have people in pure education.Hundreds of colleges and univer- sities including Harvard and Stanford are our cus- tomers, and organizations where professionals need to keep up with training but don’t want to attend a physical conference.Much of that is done online, accessing courses and live training that happens from a central site.” Anywhere you have live video,whether it’s a speech, a product announcement, a sporting event, or traditional education constitutes Epiphan’s cus- tomer base; also,medical research and remote diagnostics -not mainstream ‘inside the O.R.’ appli- cations, but definitely for teaching hospitals and research in a medical environment. Sandler reports,“Sometimes, it’s very remote med- ical.We’ve been recognized by the Space Founda- tion Hall of Fame for transferring video traffic from the International Space Station.An astronaut made an ultrasound of himself and sent it from space to doctors on earth.We’ve also done interesting re- mote medical assessments fromMt. Everest.” More than a manufacturer, Epiphan takes control of its marketing initiatives. Kirk explains,“We have a channel network to distribute goods and support our customers world-wide. But most of the mar- keting is done by us directly to the end customer. Whether you’re an AV tech inside a large corpora- tion trying to figure out how to stream your town hall meeting, or a UX designer trying to record your experiments and get results to the guys who are actually implementing.We target our marketing at those populations, and then our channel network is there to help propagate those messages and serve customers around the world.” Two separate product lines are the mainstays of the company. Capture cards, or frame grabbers, take the output from, say, your iPad and bring it into your computer, so you can stream, record, show on Skype, etc.Those fairly simple devices were the first Epiph- an products.They still build those and design new ones to keep up with the market.The second line focuses on recording and streaming products that allow people to plug in multiple cameras or laptops and switch between sources -mixing, streaming, and recording all together. Epiphan separates itself from competitors across both lines by three pillars: reliability, durability, and ease of use, especially with the small, portable products,where it’s hard to differentiate on a fea-