January 2017 | Business View Magazine

42 43 COFFEE NEWS C offee News, the world’s number one restaurant publication is not actually about coffee –nor does it contain a whole lot of news. Coffee News can more appropriately be defined as a form of retail advertising in the guise of a free print publication that is available every week to millions of people in restaurants, coffee shops, hotel lobbies, libraries, and waiting rooms in over 15 countries around the world. Each item in Coffee News is meant to entertain, and every new edition contains a combination of jokes, trivia, horoscopes, lucky numbers, unusual or funny news stories, and of course, the advertisements. It is a quick read for people while they are waiting for food or other types of consumer service. Coffee News was origi- nally created in 1988, by Jean Daum, a community newspaper publisher in Coffee News News to Enjoy ®