50 Business View - January 2016
graph. For the same reason that people read The
Reader’s Digest, or the comics, or read their horo-
scope, they want something quick and easy to enjoy.
There’s eight minutes of reading material in Coffee
News and we don’t want to give them any more than
that. And, there’s no bad news in Coffee News; there’s
no agenda. We’re not about ‘news,’ we’re only about
fun and entertaining things to read while you’re eating
or waiting for service.”
Some of Buckley’s writers who work out of Canada
have been with the publication for 25 years. “I have
a writer in Bangor that’s doing about half the writing
now,” he says. “We put it all together in Canada and
then we post it on a giant webpage for our franchisees
who are in our system to download. As long as they
pay their royalty fees, they’re able to download the con-
tent from the website and have their local printer print
Coffee News for them. Here in the U.S., we have our
FRANCHISE
