the culinary side, Koru works with Martin Bros. to support menu quality and nutritional programming, leveraging access to expertise such as dietitians to meet the specific dietary needs of an aging population while reinforcing one of senior living’s most important experiential drivers: food quality. Looking ahead, Koru’s priorities over the next 18 to 24 months reflect both growth and mission. Lange emphasizes continued cultivation of the relationships that have fueled the company’s expansion, including strong support from the Wisconsin business community and equity partners who helped Koru execute its startup strategy. Operationally, Koru expects to expand service lines into areas that support broader payer models and reimbursement structures, including movement toward Medicare and Medicaid billing through services such as home health, therapy, and other extensions not prioritized during the startup phase. Lange believes these additions can improve both customer outcomes and financial stability, while strengthening Koru’s ability to serve an increasingly diverse senior population. Geographically, expansion efforts will focus on western Wisconsin and continued growth across the Minnesota corridor, with additional opportunities emerging around the broader Great Lakes region. Lange stresses that Koru intends to remain methodical, allowing disciplined analysis and market-fit confidence to guide growth, rather than letting growth pressure drive decisions. One of Koru’s most purpose-driven initiatives is the formation of a nonprofit foundation structured as a 501(c)(3). Lange describes the foundation as a vehicle designed to support indigent seniors and employees, recognizing the growing reality of seniors “spending down” and relying on public assistance for healthcare services. In his view, there are meaningful gaps in what public support covers, and a nonprofit platform—combined with the philanthropic mindset of many stakeholders already aligned with Koru—can help close those gaps and improve quality of life.The foundation is also intended to support workforce development and retention, reinforcing the idea that long-term senior care stability requires both resources and people. 51 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 02 KORU HEALTH
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