individuals in their career paths or consulting businesses on growth strategies, the Christensen Group’s goal is clear: to meet people where they are and tailor solutions to their unique needs. This relationship-first approach necessitates a departure from a purely transactional mindset. Instead, the company invests in discovery, understanding each client’s broader goals, and consulting them thoughtfully to ensure mutual success. “It’s not about a transaction,” Olinger explains. “It’s about a relationship… that is key for us. We have to be thoughtful about how we understand the bigger picture and provide good advice so that our clients and carriers can be successful too.” To preserve time for meaningful interactions, the Christensen Group has embraced automation, reducing the burden of administrative tasks. This enables their team to focus on building relationships communication. Employee owners fully understand how they collectively affect the firm’s share price, which in itself creates impeccable results for clients and partners alike. LEVERAGING TECHNOLOGY AND PARTNERSHIPS FOR OPERATIONAL EFFICIENCY The Christensen Group’s employee-owners value teamwork and communication amongst themselves, which naturally extends to their external relationships. “Relationships matter in every single facet. So, with our carriers and our clients, we make sure to understand what their motivations are and what they’re really looking to do in their strategy,” says Chief Operating Officer Samantha Olinger. Understanding the motivations and strategies of both clients and carriers is fundamental to the Christensen Group’s approach. Whether assisting 93 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 CHRISTENSEN INSURANCE GROUP
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