building process. We know that each new customer is a new relationship of trust that must be developed and earned each time.” “In the early years we were building entirely on a spec basis- buying land, developing a new home, and selling it on the market,” Jardine explains. The company still builds 10 to 12 speculative projects each year today, but has seen considerable growth in building custom homes for people on their lots. “We are honored today by the trust of families who have purchased a piece of land and hire us to design and build their ‘forever homes.’ And our company is built for this work,” Jardine notes“We are a one-stop shop for permitting, site work, land development, home design, construction, and our customer care on the back end.” Focal Point Homes has also grown its reputation for building efficiently. “Most of our homes are built in the span of five to seven months from permit to permit; this often includes some of the more custom high-end homes,” he adds. “We track permit dates of other projects in the area and we know that our efficiency is something else that sets us apart. Our goal here is that a day will not go by without us moving a project forward in some way.” Equipped with over 30 home plans developed over the years, adding on average two plans a year reflecting the current style of homes and design trends, Focal Point Homes helps clients get started with the design process and narrow down what they may want their home to look like. During the height of the pandemic in 2021, Jardine relays that the company delivered nearly 40 homes, but has since chosen to scale back from that number and chooses to focus its current efforts on producing considerable custom work. Roughly half of Focal Point’s business is devoted to custom builds and the remaining half are spec builds from the company’s plans. Jardine highlights that the business has also profited 71 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
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